Ready for Black Friday 2017? Here’s a 13-Step Checklist…
As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black...
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Why See, Think, Do, Care Is The Best Marketing Model For The Digital Era
Intent-based marketing, or understanding the consumer intent that prompts search, is the concept behind Avinash Kaushik’s See, Think, Do, Care marketing model. Kaushik is a digital...
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Why March Madness Should Be Marketing Madness, Too
The 2017 March Madness college basketball tournament kicks off March 14 and, according to Yahoo, this is a huge moment for marketers. Indeed, conventional...
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Creating 10x Content for the B2B Sector
Creating 10x content for the B2B sector is hard. This article introduces the concept and includes examples of some of the best pieces of B2B content marketing...
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Content Marketing Personas Done Correctly
It often felt like building audience personas for clients was another box-ticking exercise. A single fancy graphic revealing little more insight than what...
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5 ways to boost Super Bowl search visibility without paying $10 million a minute
In America – and increasingly around the world – the Super Bowl is a huge moment in sports and advertising. To wit: A recent study from YouTube found...
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The Ultimate Guide to SEO in 2017: 45 Insiders on the Future of Search
The SEO industry – and marketing overall, really – has no shortage of buzzwords. And as we kick off a new year, the odds are mobile-first and AMP will...
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25+ SEO and content marketing tips from industry experts
We surveyed some the marketing industry’s best and brightest to get their takes. Here are their top recommendations: Implement a Strategy –...
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