Prankvertising: How Brands Can Successfully Prank Consumers
Brands that want to release videos that are viewed millions of times could do worse than implementing a prank strategy. This marketing tactic – so-called “prankvertising” – is...
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Is Branded Film The Future Of Content?
Branded film is a largely unexplored medium, with "The Lego Movie" and "Somers Town" presenting rare but notable endeavors. Considering that film is such a powerful medium for storytelling, could brands be doing more with the medium to communicate...
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100 Magnificent Coca-Cola Marketing Moments
Coca-Cola is not just a soft drink. The company are by all accounts one of the the most recognizable brands in the world. Seen to champion a universal set...
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March Brandness Bracket: Which March Madness 2015 Campaigns Reign Supreme?
Google, Bing, President Obama and presumably actress and Wildcat fan Ashley Judd predict Kentucky will emerge victorious in the 2015 NCAA Division I Men’s...
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5 SEO Principles Smart Brands Need To Follow
SEO in 2015 is complex. Optimizing for your audience is a critical first step of a successful SEO strategy, one that ensures people will find your brand or...
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Marketing’s Next Phase: Your Product Is Your Marketing
As mobile and the Internet of Things further alter the digital marketing landscape, marketing itself is experiencing profound changes. In fact, marketing and...
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Tweets In Google Search: 4 Ways Brands Can Increase Visibility
Great marketing is about reaching and engaging your audience. That starts with great content. There is no SEO shortcut for getting tweets indexed by Google....
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Why Advertising Must Be More Consumer-Centric
Multi-platform, multi-screen digital experiences are providing more opportunities than ever before to create fun and engaging advertising campaigns. However...
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