User-Generated Content: 9 Advantages & Challenges
The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to...
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18 New Content Marketing Rules
Experts point to brands like Red Bull, Dove, GoPro, Warby Parker, ESPN, Chipotle and Oreo as examples of those that are getting content marketing right. So how can your brand or business create comparable content, determine which platforms are...
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4 Exceptional Content Lessons From Getty Images & Lean In
On the one year anniversary of launching the Getty Images and Lean In Collection, it's a great time to reflect on why this visual collection of a modern, more...
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Lowe’s Has Nailed The Art Of Content Repurposing
As a marketer, it’s your job to engage your audience throughout the buyer’s journey. For brands, constantly creating new assets for the varying audience...
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Why Content Goes Unshared, Unnoticed & Unloved
Creating content is a massive undertaking. When you create content, you're competing not only with commercial competitors who are also creating content, but...
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Creating Awareness With Content
Consumers interact with a company’s content before making a purchasing decision more than ever. It’s also one of the biggest ways they find out about new companies or products. That puts a lot of pressure on...
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Oscar 2015 Marketing Predictions
With a reported price tag of $2 million per 30 seconds of air time and an estimated audience of 43 million viewers, the Oscars are perhaps a smaller scale, but more glamorous version of the Super Bowl for...
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Heineken Video Stunt Woos U.S.-Based Champions League Fans
While Budweiser and its puppy may have a stranglehold on the American football market, Dutch beer brand Heineken is targeting a smaller subset of U.S. football...
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