18 Killer Content Marketing Tools That Will Make Your Life Easier
Content marketing isn't easy. It's hard work understanding where to get ideas, what types of content to create, how to create it, and the best ways to promote it. Any help is welcome for a...
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Mardi Gras: A Missed Marketing Moment For Brands
Mardi Gras provides plenty of opportunities for beads, booze, and bosoms, but could it also present untapped marketing opportunities? Tom Martin, founder of New Orleans-based digital...
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10 Brands Ready For Mardi Gras 2015
Mardi Gras is a marketing moment many brands fail to capitalize on. Multiple brands are looking beyond the drunken debauchery of Bourbon Street, tweeting from parades and sharing content like recipes to get into the...
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Why Is Measuring Content Marketing Success So Hard?
Content marketing may be all the rage, but getting a real handle on the value of these efforts continues to dog consumer marketers. The lack of demonstrable...
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14 Valentine’s Day Marketing Campaigns To Swoon Over
Valentine’s Day is an emotional holiday that means different things to different people. For some, it’s all about gazing into their beloved’s eyes and...
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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series
Gap has launched a micro-series on Instagram, a planned 12-part series of 15-second videos that make use of new features introduced to the platform last week...
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7 Unexpected ‘Fifty Shades of Grey’ Brand Tie-Ups
There’s no – wait for it – grey area here: "Fifty Shades of Grey" is fan fiction that can easily get away with calling itself a worldwide phenomenon....
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14 Content Marketing Tips From The Pros
Content marketing allows brands to not only tell their own stories, but to actually own the conversation. And provided the content they create is relevant, it can easily be repurposed much like a Thanksgiving turkey....
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