8 Lessons On Engaging Digital Content From The White House
In order to create an engaging digital experience to accompany President Obama’s 2015 State of the Union address, the White House’s digital media team ended up driving 75,000...
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Safe Sex Sells: Condom Manufacturers Aroused By Valentine’s Day, ‘Fifty Shades of Grey’
Sometimes, perhaps when the stars happen to perfectly align, everything falls into place, and that's when the magic happens. This year, Valentine's Day is on a Saturday (which means couples...
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A Genius Content Marketing Strategy Starts With Audience Research
A great content marketing campaign isn't about creating something catchy and popular. To really create content that will resonate, brands must gain a detailed...
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Can Budweiser’s Puppy Commercials Teach Other Brands New Tricks?
Budweiser’s streak of Super Bowl ad dominance is thanks in large part to a puppy that makes American consumers verklempt. And experts say marketers looking...
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Best Super Bowl Ads Of 2015 Put New Plays In Marketer’s Playbook
Well, the Big Game is now history and it appears that some of the best Super Bowl ads of 2015 have put some new plays in the advertiser playbook. Let’s see...
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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads
Super Bowl XLIX is officially in the record books. As the ad industry breathes a collective sigh of relief and slowly emerges from its social media war rooms...
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7 Super Bowl Advertisers Scoring With Digital Content
What do Academy-Award-winning actor Jeff Bridges, face scanning technology, a faux press conference, digital valentines, and an at-home ball pit have in...
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Exodus of Auto Brands From Super Bowl XLIX Makes Room For First-Time Advertisers
Super Bowl XLIX will feature ads from auto brands like BMW, Lexus, Mercedes-Benz, Toyota, Nissan and Kia. But, notably, other longtime Super Bowl advertisers...
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