5 Emerging Super Bowl 2015 Advertising Themes
Five themes that emerged in 2014 Super Bowl advertising and/or were successful for brands are playing expanded roles in big game advertising in 2015. And it is perhaps no surprise that at...
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Newcastle Crashes The Super Bowl Again, But Is Ambush Marketing A Good Strategy?
After releasing a faux entry into Doritos’ Crash the Super Bowl contest, Newcastle Brown Ale, which describes itself as scrappy and punching above its weight class, is extending its No...
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What Can Doritos’ Crash the Super Bowl Teach Brands About User-Generated Content?
For years, Doritos has stuck with a Super Bowl campaign strategy of asking consumers to submit videos to potentially air during the big game. It’s a strategy...
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Influencer Marketing: What To Expect in 2015
Consumers expect and demand genuine product feedback prior to purchase. That's why it’s more important than ever for brands to work with influencers, who...
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Creating An Effective Customer-Centric Editorial Calendar In 7 Steps
It's hard to make time to create a strategic, integrated editorial calendar that meets business goals and adds value for your customers, but time spent in...
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14 Fitness Brands Targeting Consumers Who Made New Year’s Resolution To Lose Weight
It’s a familiar pattern: After gifts are exchanged and holiday meals are indulged, resolution season arrives. And, per U.S. government website USA.gov...
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Top 4 Challenges Of Health Care Content Marketing
There are many obstacles in content marketing with regards to health care as you have so many things to be aware of not only from a medical perspective, but...
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6 Exciting Digital Marketing Campaigns To Remember From 2014
Focused on brand awareness, the most exciting digital marketing campaigns of 2014 had a few things in common: they spanned channels and provided multiple...
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