6 Content Marketing Lessons From The Trenches
Content marketing is all about delivering the right content, with the right message, to the right consumer, at the right time. A brand's content can help consumers at every stage of the...
By 0 comments
7 Ways Content Pillars Make Brands More Effective
Content pillars force us to take what we learn in the content mapping/discovery process and apply it to the customer journey and sales funnel. In the content mapping process we identify...
By 
Using Branded How-To Videos To Meet Consumer Needs
Consumer willingness to consume more video content, according to a study from Levels Beyond, is increasing. However, the same report showed that 75 percent of...
By 
Why Shareability Is Key To Successful Consumer Content Marketing
Reaching consumers with your message is one thing. Persuading them to share it is quite another. As more and more content vies for the attention of the...
By 
Creating A Well-Defined Travel Content Marketing Strategy
As online marketing evolves, marketing campaigns tend to focus more on what Google wants rather than on what people need. For travel brands to continue being...
By 
6 Keys To Create Perfect Marketing Personas
Marketing personas are the best way to ensure you create content your users actually want to read, but just talking to your customers won’t get you what you...
By 
Develop A YouTube Programming Strategy And Schedule Content For A Year
The days when YouTube was exclusively a place for one-hit viral videos are gone. So, senior marketers who are interested in building successful channels on...
By 
Slate Cosmetics Lets Consumers Upload A Photo, Sample Digital Makeup
Today, brands have every opportunity to launch innovative campaigns that utilize the best of modern technology to enhance user experiences. 2014 has seen the...
By