6 People To Interview Before You Create A Content Map
Content mapping can help provide structure and direction to the paid, owned, earned, CRM and other marketing teams that's often missing at the beginning of a project. Content maps can help...
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Content & Commerce: 3 Ways Brands Can Boost Revenues, Conversions
New research from L2 Inc and Demandware has provided an in-depth exploration of the relationship between content marketing and ecommerce for 80 global brands. The study shows that the...
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Hyundai Targets Car Shoppers On Vine With #HyundaiHank Stop-Motion Adventures
In the past year, Vine has made the transition from a platform with the primary purpose of merely entertaining users, to one that advertisers are now actively...
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Top Halloween Digital Marketing Campaigns of 2014: Brands Treat Consumers to Videos Galore
Halloween 2014 is not only the Halloween of the sexy Ebola costume, it is also the Halloween of branded video with parodies (particularly of "The Shining") and...
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What Inspires Consumers To Take Selfies For Brands?
Clothing retailer Old Navy celebrated its birthday by asking fans to submit selfies for the chance to win prizes. The marketing tactic of utilizing selfies is...
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Turkish Airlines Unites Global YouTube Stars In New #FortuneTraveller Campaign
After a series of high-profile YouTube campaigns, featuring global sports stars including Lionel Messi, Kobe Bryant, and Tiger Woods, Turkish Airlines...
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Rolo Revives Classic Advertising Campaign to Celebrate 75th Anniversary
Rolo has revived their classic slogan, "Do you love someone enough to give them your last Rolo?" after dropping it "for good" in 2003. With a humorous twist...
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McDonald’s Q&A Content Campaign Tries To Build Consumer Trust
McDonald’s has launched a live Q&A forum to answer consumer questions. It gives consumers an opportunity to resolve enduring questions they may have...
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