Has Wendy’s #BBQ4Merica Found A Recipe For Success With Humor & Nostalgia?
The quick service chain Wendy's has launched a multi-channel effort to support limited-time pulled pork menu items under the hashtag #BBQ4Merica, but only one of four videos released so far...
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6 Brand Storytelling Tips From Conde Nast
As a brand whose bread and butter is content, Conde Nast is in a unique position to weigh in on branded content. The media company can lean on a long heritage in the content business and...
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Orange #futureself Website Lets People See 20 Years Into Their Future
Orange's 20th Anniversary Celebrations have seen the innovative French telecommunications operator launch #futureself. A personalised, interactive microsite...
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Halloween Marketing Tricks & Treats: Stats, Strategies & Scary Good Content
Seasonal marketing is a great opportunity for brands, and one that is growing every year. Increased use of mobile devices, and an uplift in the use and...
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GE Shares 9 Tips On Compelling Storytelling
Multinational conglomerate General Electric, or GE, makes for an interesting case study in digital marketing. On the one hand, it is an instantly recognizable...
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6 Strategies to Better Target Customers With Location-Based Offers
It’s easy for brands to upset consumers by inundating them with location-based offers. And once they opt out, it’s highly unlikely they’ll opt back in...
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10 Brands Optimizing, Uncovering & Creating Moments That Matter
The customer journey is comprised of a thousand moments. Brands can have an impact on all these different moments that matter. Here’s how brands such as...
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6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing
Real-time marketing gets a bad rep in the press, but one Advertising Week panelist said audiences love it and engage with real-time content when it is done...
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