Has Wendy’s #BBQ4Merica Found A Recipe For Success With Humor & Nostalgia?
The quick service chain Wendy's has launched a multi-channel effort to support limited-time pulled pork menu items under the hashtag #BBQ4Merica, but only one of four videos released so far...
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6 Brand Storytelling Tips From Conde Nast
As a brand whose bread and butter is content, Conde Nast is in a unique position to weigh in on branded content. The media company can lean on a long heritage in the content business and...
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Orange #futureself Website Lets People See 20 Years Into Their Future
Orange's 20th Anniversary Celebrations have seen the innovative French telecommunications operator launch #futureself. A personalised, interactive microsite...
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Halloween Marketing Tricks & Treats: Stats, Strategies & Scary Good Content
Seasonal marketing is a great opportunity for brands, and one that is growing every year. Increased use of mobile devices, and an uplift in the use and...
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GE Shares 9 Tips On Compelling Storytelling
Multinational conglomerate General Electric, or GE, makes for an interesting case study in digital marketing. On the one hand, it is an instantly recognizable...
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6 Strategies to Better Target Customers With Location-Based Offers
It’s easy for brands to upset consumers by inundating them with location-based offers. And once they opt out, it’s highly unlikely they’ll opt back in...
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10 Brands Optimizing, Uncovering & Creating Moments That Matter
The customer journey is comprised of a thousand moments. Brands can have an impact on all these different moments that matter. Here’s how brands such as...
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Creating Healthy Content for Your Audiences
Creating healthy content for your audience segments doesn’t have to be difficult. All it takes is using your existing resources and finding creative ways to...
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