Will we end up dropping ‘marketing’ from ‘content marketing platform’?
Content Marketing as a marketing discipline has had a meteoric rise in adoption, and today I heard an interesting thought, will we one day drop the 'marketing' from 'content marketing...
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How to destroy silos and create an integrated content strategy
We’ve all been there, you’ve created the greatest piece of content you’ve ever come up with, spent hours researching and perfecting every line of copy... and finally it’s...
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10 Effective Ways To Build A Strong Community With Great Content
Content drives digital marketing and for it to succeed it needs to hit the right notes with the audience. Websites with active audience participation are the...
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15 Examples of Brand Publishers and Digital Content Hubs
Branded publishing is a oft-debated topic in the digital marketing industry. Many brands have dedicated publisher sites, digital magazines, or blogs, but ROIs...
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10 Top Mother’s Day Campaigns Show Why Mom Is The Best
From JetBlue, to Apple, to Teleflora, here’s a look at some of the most memorable celebrations of motherhood for 2016. Forty weeks without...
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38 Star Wars Marketing Campaigns That Will Inspire You
The Star Wars franchise has captivated audiences for nearly four decades and pulled in more than $3 billion at the box office alone. This cultural and...
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How To Solve The Brand Tribute Problem
Brand tributes should be executed sparingly, if at all. If you must pay tribute, put your egos aside and thoughtfully consider your motivations. When tragedy strikes, a predictable pattern has emerged in digital...
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Why Sex In Advertising Doesn’t Sell Like It Used To
Babevertising has a long and storied history in the Super Bowl, including recent highlights like Bar Refaeli smooching a nerd for GoDaddy, Kate Upton blowing...
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