6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing
Real-time marketing gets a bad rep in the press, but one Advertising Week panelist said audiences love it and engage with real-time content when it is done right. Further, he also said not...
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Chrysler Virtual Car Factory Tour Shows Consumers How 200 Is Made
To mark the launch of the much anticipated Chrysler's 200 Sedan, the auto giant have teamed up with Google Maps to provide users with a 360 virtual tour of their state-of-the-art Sterling...
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Kix Cereal Appeals to Moms with Online Stories, Punky Brewster
As breakfast cereal consumption is reportedly on the decline in the U.S., one brand is hoping to appeal to kids with online storybooks and new boxes that can...
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Netflix’s Ingredients For Success: Cooking Up An Addiction
It isn't often that a major, global brand becomes a household name. Netflix have made such a massive disruption to the way people are buying and watching film...
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Applebee’s Wins Army of #Fantographers On Instagram
A big challenge for consumer-facing brands today is tying together their social media channel outputs, user-generated content, and content marketing campaigns....
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It isn't often that a major, global brand becomes a household name. Netflix have made such a massive disruption to the way people are buying and watching film...
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Great Content is Shareworthy Content
People want content. Consumers want content. They’re more than willing to read branded content and interact with brands that publish and share content which is meaningful to them. The trick for brands is finding out...
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Bottom-Line ROI – Support from Affiliate Marketing
Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation...
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