Viral Hashtags: The Secret To Brand Success
The #IceBucketChallenge, #BreakTheInternet and #LoveWins are perfect examples: Whenever a popular hashtag emerges, brands can’t help but dogpile. The recent #ILookLikeAnEngineer hashtag...
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5 Examples Of Innovative Marketing Strategies
Being able to adapt to consumer behavior and new technologies while maintaining a strong customer focus is essential to great marketing. Creating an incredible customer experience means...
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5 Tips For A+ Back-to-School Marketing Campaigns
‘Tis the season to be educated. And as 70 million American students head back to school, that translates to big bucks for retailers and huge opportunities...
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4 Reasons You Don’t Rank As Well As Your Competitors In Google
There is so much minutiae around ranking factors that affect brand opportunity to hold the coveted “above the fold” space in a Google search that sometimes...
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11 Popular Types Of Content That Attract & Engage Consumers
We’ve all heard that content is king. Google themselves tell us over and over: “make great content.” The problem? Defining “good content” is often...
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10 Brands Harnessing Online Petitions For Marketing Good
In part because petitions are a less conventional marketing tool, they help brands cut through noise and capture consumer attention. Regardless of whether they...
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Would Your Most Loyal Fans Get A Tattoo Of Your Brand’s Logo?
Tattoos have long since expanded beyond an audience of tough-talking sailors with anchors on their biceps and remorseful women with tramp stamps from spring...
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Game of Drones: 10 Brands Take Marketing To New Heights With Drones
Headlines about gun-firing drones might have conjured up fear within the general populace that Skynet is a step closer to declaring war on us all, but, in...
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