Digital Marketing Failures: Lessons From The New York Times & HBO
When it comes to creating great content that customers eagerly consume, even some of the biggest names in the business struggle – and sometimes fail. In fact, reps for two such brands...
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Cinco de Mayo Marketing: 5 Tips You Need To Know
Cinco de Mayo makes for a potentially complicated marketing moment. Like St. Patrick’s Day, perhaps, it is a holiday with somewhat fuzzy origins for the general U.S. populace and it’s...
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3 Amazing Campaigns That Prove Social Good Is Vital To Future Brand Success
It’s no longer adequate for marketers to simply put forth their most creative ideas. Instead, in order to forge meaningful bonds with consumers of the...
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12 Brands With Stakes In The Kentucky Derby
American Pharaoh and Dortmund may be favorites to win the Kentucky Derby – and the 141st running on May 2 will surely be one of the biggest days of the year...
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4 Brands On How To Win With Great Storymaking
Instead of simply telling consumers brand stories they may very well turn around and forget, marketers should strive to connect with consumers in more...
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Why TV Marketers Are Failing To Engage Millennials
TV marketers are missing out on a huge opportunity to grow their audiences, according to video ad tech company Unruly. Why? Because the way TV networks promote...
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AT&T & Beats On Influencer-Driven Real-Time Content Marketing
It’s no longer enough for brands to simply experiment with new platforms and insert themselves into cultural moments. In order to be supremely relevant...
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10 Twitter Content Marketing Dos & Don’ts For Brands
According to data from Twitter, there are more than 288 million monthly active users contributing to the estimated 500 million tweets sent out per day. Let’s...
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