Black Friday & Cyber Week: 5 Takeaways From Consumer Behavior For Retail Brands
As marketers collect their thoughts, and revenues, from a busy period of consumer spending across "Cyber Week," data and analysis on the way consumers have been spending their November...
By 0 comments
Pizza Hut Flirts With Eye-Tracking Menu Technology, Will Other Brands Follow?
Pizza Hut is working with a Swedish eye-tracking technology company Tobii to design a tablet-based menu that will track users’ eye movements to recommend perfect pizzas. The brand says it...
By 
Nostalgia Marketing: How Brands Use The Past To Connect With Consumers Today
Nostalgia has become an increasingly popular way for brands to connect with consumers as they tap into the past with beloved real-life figures, mascots...
By 
70% Of Consumers Want More Personalized Shopping Experiences
With the busiest ecommerce period of the year now upon us, brands should look to collect the data necessary to better understand their consumers, with a view...
By 
Holiday Travelers Biggest Frustrations: Poorly Performing Sites, Apps
As consumers solidify their end-of-the-year travel plans, brands need to take extra care to ensure their websites and apps don’t go down and also to offer...
By 
Two Worlds Coming Together: The Marriage Of PR & Marketing
One of the big challenges of a modern-day CMO is to break down walls between the different silos inside the company and make marketing people work with sales...
By 
Should Brands Give Up On Google Glass?
Several brands debuted apps for Google Glass last year, in part to try to capture the attention of early adopters, as well as to take advantage of this whizbang new technology. A year later, Google has announced it has...
By 
Uber’s PR Nightmare: 3 Lessons For Brands
Brands no longer get to dominate news cycles and advertising to own the message they want to share. Search engines and social media are important and often...
By