Simplicity: Simply The Most Important Characteristic Of Brands Today
A new study by Siegel+Gale has put forward that there is a single characteristic that unites, and has come to define the best performing consumer facing brands today. It all comes down to a...
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Jaguar, Volvo Tap Google Products To Woo Young, Tech-Savvy Consumers
Following campaigns like Nissan’s Detour and Lincoln’s Dream Ride, which sought to create more immersive digital experiences for consumers, additional auto brands are branching out to...
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VIP’s E‑Cig Advertising Just Isn’t Sexy for Consumers
Smoking products haven't been advertised in the UK for some time due to legislative restrictions. However, a recent lift on advertising standards has meant an...
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Marketing To Gamers On Video Game Consoles: Can Brands Play?
In the immortal words of music industry darling Taylor Swift, “the players gonna play, play, play, play, play.” She probably wasn’t talking about the...
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Bringing Customer Value To Organic Search
With organic search continuing to be a large part of many digital marketing strategies, customer-centric marketing principles have never been more important....
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Fat Girl Fails: When Marketing To Women, Don’t Be Tone-Deaf
Women’s issues are making big headlines and generating huge viewership numbers. But recent fails from Walmart and Subway – even if no malice was intended...
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Thomas Cook Concept Stores Bring Digital Innovation To The High Street
Thomas Cook has opened 11 new Cruise Concept Stores, revitalizing the brand's retail experience, and bringing together the latest innovations in the company's...
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Homing In On Every Search-Led Travel Buying Cycle Touchpoint
Today's travelers enjoy more choice than ever, with numerous ways to search for and book their journeys. How do you do the best possible job of catering...
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