6 Marketing Lessons From Taco Bell On Maintaining Perpetual Cool
Taco Bell’s much-talked-about new app and promotion strategy has garnered quite a bit of attention for a brand that seems to have an uncanny knack for connecting with millennials. And it...
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Email Is Critical To Successful Cross-Channel Marketing
Cross-channel marketing has room for improvement. That’s according to a recent study from Experian and Forrester, which also says marketers must have authentic conversations with...
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Combine Personas With These 4 Personality Types To Better Target Customers
Many companies have developed personas, yet only a few use them effectively. It's relatively easy to throw together a set of customer characteristics and call...
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Consumers Have High Expectations Of Brands – Are You Meeting Them?
As businesses, consumer markets, and technology platforms, around the world become more connected, and with retailers expanding the scale and potential of...
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Whole Foods Value Matters: Can New Marketing Campaign Win Back Customers?
Once synonymous with being healthy and wholesome, the Whole Foods brand has become inadvertently embroiled with a perception of being expensive (seemingly...
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Is Not Waiting in Line the Ultimate Mobile Customer Reward?
Many retailers offer rewards for their mobile customers as incentives to engage with the brand. But one such reward that just got a shot in the arm from a...
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6 Ways Brands Deliver Great Customer Experiences
Customer experience, or CX, is increasingly being recognized as one of the main battlegrounds for ambitious brands to compete, and distinguish themselves to...
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The New York Jets On Overcoming Adversity During Tough Times
The NFL as a whole and the New York Jets in particular are going through a bit of a rough patch image-wise this season. The good news for the league, team and...
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