Learning To Create Immersive Experiences For Super Fans ‘The Walking Dead’ Way
Super fans are eager to participate in branded experiences, but they have to be relevant, authentic, and empowering. If the brand fails at any point, super fans will gladly air their...
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2 Must-Read Takeaways for Brands Looking To Be More Customer-Centric
Customer-centricity is widely acknowledged to be an end goal for any brand. It's one of the golden rules of marketing, and also one of the pillars on which momentology is based. However...
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2 Must-Read Takeaways for Brands Looking To Be More Customer-Centric
Customer-centricity is widely acknowledged to be an end goal for any brand. It's one of the golden rules of marketing, and also one of the pillars on which...
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Marketing to Millennials: 18 Facts Brands Need To Know
A compelling new report 'Debunking the Millennial Myth' published by media communications agency, Initiative, has helped to define mood, opinions, and outlook...
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Marriott Uses Virtual Reality To Connect With Travelers
Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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Marriott has created a 4D experience that takes participants to Hawaii and London and, the brand says, “[redefines] the future of travel.” It’s a unique...
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Brand & Customer Loyalty: Context Is King [Study]
Loyalty can be hugely valuable asset to a brand. The ability to inspire long-term engagement and purchases from customers is just as important as the awareness...
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Creativity Creates Success, Not A Bloated Media Budget
A silent war is raging between old school and new school marketers. Old school marketers are desperately trying to fit current marketing channels into old...
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