Customer-Centric Brands At Wimbledon Put People First
The Wimbledon Championships have strong roots in tradition, which means they forgo conventional sponsorship and advertising models in favor of genuine brand partnerships that add value to...
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Consumers Ready For Enhanced Technology From Restaurants
Technomic, a research and consultancy firm for the food services industry, has released the results of a survey which suggests that consumers expect more technology from restaurants and...
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The Millennial Traveler’s Purchase Journey
The digital era has revolutionized the consumer purchase journey. The 2009 McKinsey model demonstrated that the old "funnel" concept has been overcome by the...
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Why Is It So Hard To Deliver A Holistic Customer Experience?
As customers, we interact with brands from a bewildering array of devices and via an ever-growing range of channels. Yet we still want to accomplish our goals...
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3 Questions To Test Your UX Design
As UX design becomes ever more pervasive in the course of running a kick-ass website, you need to continually gauge just how well your UX design serves your...
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Retargeting Consumers In The ‘See’, ‘Think’ & ‘Do’ Stages
Retargeting (or remarketing) is one of the most commonly used tactics for direct-response display campaigns because it seeks to engage with consumers who have...
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Marketers: Act Like A Challenger Brand, Think Like A Venture Capitalist
Challenger brands are Davids. They are not only small, but ambitious. And successful challenger brands can revolutionize entire industries. So what does it...
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6 Influencer Marketing Myths Debunked
While the right fit should still be a brand’s #1 goal in influencer marketing, everyday influencers are rising in power as the market moves toward a push notification world in which consumers demand immediate answers...
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