3 Ways Wearables Can Enhance Customer Experiences
Brands should look at wearables not as a marketing platform, but rather a customer experience platform. That was the consensus at ad:tech San Francisco last week, where speakers also said...
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The Most Common UX Design Failure
Despite how well your site follows all of the common tactical UX design principles; if you don’t have the right UX strategy, your site will fail. Most every website I review suffers from...
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The Amazon Customer Journey: Leading The Way For Consumer-Centric Ecommerce
Amazon is one of the most recognizable brands and ecommerce retailers in the world. Reknowned for their customer-centricity, we take a closer look at what a...
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The Great McDonald’s Hamburglar Debate: Marketing Genius Or Brand Failure?
Just when you thought it was safe to eat at McDonald’s in peace, the fast food giant has introduced a revamped version of its Hamburglar character – with a...
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Forget The Four Ps – Modern Marketing Is About The Four Cs
The Four Ps of Marketing – Product, Price, Place and Promotion – have arguably been an industry cornerstone since Northwestern business school professor...
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10 Women In Advertising On Marketing To Women
As the nation gears up to celebrate its mothers, brands are eagerly targeting both sexes with messaging intended to encourage consumer spend while also...
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Mobile Marketing Done Right: 2 Masterful Case Studies
With 519 mobile marketing campaign case studies to review, the Mobile Marketing Association (MMA) is one of the best resources for senior marketers who want to...
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3 CMOs On 5 Big Marketing Challenges Facing Brands Now
Marketing is changing dramatically every day. Consumers, data, and technology are driving this change. As chief marketing officers embrace their changing job...
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