What Is The Future Of Data Privacy?
In the brave new digital world, where data fuels growth for all kinds of businesses, data privacy has become the elephant in the room. Nobody can ignore the importance of data privacy, and some companies like Apple and WhatsApp, have taken steps to...
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Is Data To Programmatic Like a Drummer To A Rock Band?
The shift to programmatic ad buying for display and other channels is happening at a fast pace. In the U.S. this year, programmatic is expected to represent more than 60 percent of all...
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Why Kraft Believes Most Data Is Crap
Data can be a powerful tool to help brands better target consumers on an individual level and serve up the most relevant content. But that’s only when the data itself is actually relevant to the brands in question....
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Use Google Analytics To Find Out Why People Leave Your Website
You’ve spent time and resources developing a strategic marketing campaign that drives qualified traffic to your brand’s website. You’ve employed SEO...
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38 Surprising Valentine’s Day Statistics Marketers Will Love
Valentine’s Day is this Saturday, and U.S. consumers are expected to spend more than $18.9 billion – a record high boosted by increased digital sales....
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100+ Black Friday, Cyber Monday & Holiday Shopping Season 2014 Statistics
The holiday shopping season kicked off last year with a Black Friday (November 29) that saw digital consumers set a new retail spending record: $1.512 billion...
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12 Amazing Mobile App Usage Statistics for 2014
Mobile usage, and particularly the use of mobile apps, has risen dramatically in the past few years. How can brands better reach and engage consumers via...
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