Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015
App usage and revenues are growing to record-breaking levels on all the major mobile platforms. However, research has revealed telling sentiments from consumers who are beginning to use...
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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics
Mobile technology has clear been a game-changer for digital marketing. The way is has impacted consumers' daily lives has been unprecedented, and there is every reason to believe that the...
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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands
A survey of marketing leaders conducted by the CMO Council has revealed a comprehensive picture of the state of mobile marketing and technology. When it comes...
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Why Connected Devices Could Revolutionize Health Care
2015 is already being touted as 'the year of the consumer' and nowhere was a sense of this more prevalent then at CES 2015. One clear trend that emerged at...
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Apple Watch Brings Hyperlocal Advertising To Consumers’ Wrists
With the Apple Watch widely expected to launch in March of this year, with rumors that internal development teams are undergoing the latter stages of an...
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8 Brands Delivering Great Mobile Experiences
Home Depot, Walgreens, and Mercedes-Benz are among the brands with the best mobile experiences. That’s according to business intelligence service L2, which...
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Google Now & Nest Integration Lets Users Control Thermostats Via Search
Nest, the manufacturer of intelligent thermostats and smoke alarms, was acquired by Google for $3.2 billion at the beginning of 2014, and represents one of the...
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Mobile Shopping: Men More Likely To Buy Via Smartphones Than Women
A survey of more than 2,000 U.S. adults from the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence and Precision Market Insights...
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