64% of Consumers Don’t Know Many Smart Devices Are Available for Purchase
A recent survey of more than 2,000 U.S. consumers showed that the majority isn’t aware that certain “Internet of Things” (IoT) devices like smart refrigerators or wearable technology...
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86% of Consumers Open To Mobile Communication by Brands
Research shows that, surprisingly, mobile communication with consumers by businesses of all types is not as “off limits” as perhaps previously thought. The research highlights what...
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Retail Brands Hope Mobile In-Store Maps & Search Yield Treasure
Mobile-assisted in-store shopping is on the rise, as evidenced by recent efforts from brands like Target, Walmart, Macy’s and Lowe’s. These...
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Victoria’s Secret Adds Chat to PINK Nation App To Target Millennials
Victoria’s Secret has become first brand to integrate chat features from ephemeral messaging start-up Frankly into its PINK Nation app, which will allow...
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Verizon’s Connection Day Gives Thanks, Free Stuff To Mobile Users
Verizon Wireless has dubbed November 26 “Connection Day” and is offering mobile users – regardless of carrier – what it calls “the chance to...
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Mobile Healthcare: Consumers Ready For New Technologies
Healthcare as an industry has undergone a great deal of change with the onset of digital technology. Increasingly it is the personalization of dedicated health...
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American Express Hopes Taylor Swift App Turns Fans Into Future Cardmembers
American Express has extended a program that originated as a series of live digital experiences to mobile in partnership with music industry darling Taylor...
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Mobile Marketing Trends 2015: Top Mobile Predictions from 11 Experts
After perhaps a somewhat awkward adolescence, the mobile industry is growing up as it heads into 2015. Mobile is not just geofencing anymore, but rather...
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