Display Ad Viewability: Consumers Don’t See 56% Of Ads
A new study from Think with Google looked at display advertising platforms, including Google and DoubleClick, to determine what affects an ad’s viewability and found five factors that...
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4 Tips on Crafting PPC Ads That Convert Like Crazy
There's no magic bullet to ads that convert like crazy; you have to get each of the moving parts working together. When you do, though, the payoff is higher conversions, lower CPCs and a...
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Paid Search Trends 2015: Top PPC Predictions From 18 Experts
What paid search trends should we expect to see emerge in 2015? What areas should you focus on in 2015 to get the right ads in front of the right consumers and...
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Which Retargeted Ads Perform Best With Consumers?
There has always been a fine line between running a successful retargeting campaign and one that annoys, or even angers, consumers with overuse of intrusive...
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6 Critical PPC Lessons from eBay’s Biggest AdWords Mistakes
There's much to be learned from the successes of the "big guys" in PPC – those brands that spend hundreds of thousands or even millions in paid search ads...
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Top Retail Brands Now Invest More on Product Listing Ads Than Text Ads
Product Listing Ads are a growing trends, and for many brands, essential to get them in the mix when consumers are in the consideration stage of the purchase...
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Facebook Ad Clicks Surge During Back to School, Holiday Seasons [Study]
A big question for many brands is how they can be leveraging the popularity of social media to engage consumers in the purchase funnel. A new study from...
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