What Could The IRS Do To Improve Its Brand Reputation?
The Internal Revenue Service doesn't rank among Americans’ favorite agencies at any time of year, but that anti-IRS sentiment is perhaps most prominent during tax season as consumers...
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Is It Time To Add A Digital UX Marketer To Your Team?
User experience (UX) has emerged from the creation point of digital, namely design and product development. But to keep it there limits the potential of our digital marketing campaigns and...
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Brands Use International Women’s Day To Talk Gender Inequality, Empower Women
International Women’s Day is a single day -- March 8 -- that “represents an opportunity to celebrate the achievements of women while calling for greater...
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Why Do Most Brands Stay Clear of Black History Month?
Marketers capitalized on some known moments in February (e.g., the Super Bowl, Valentine's Day, the Oscars, the premiere of "Fifty Shades of Grey") and even...
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What Loyalty Marketers Can Learn From Dating
How many times while checking out at a store have you been invited to join a loyalty program? Often it seems like a hassle. You’re in a rush, and the idea of...
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Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again
GoDaddy has a long history of pushing the envelope with its Super Bowl ads. The brand has pulled a commercial that was met by a backlash from consumers...
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Why Authentic Content Matters To Brands, Influencers & Consumers
Marriott and Nikon are tapping into the power of consumers, providing them with the tools they need to generate authentic content that other consumers will...
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5 Ways To Stay Ahead Of The Marketing Technology Wave
Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and...
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