15 Tips For Successful Influencer Marketing Campaigns
Influencers offer several distinct advantages to brands. Influencers enable brands to potentially speak to consumers more authentically. They also open opportunities for brands to connect...
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Influence Marketing: It’s About People
In the past few years we have seen a lot of talk around influence marketing. It seems as if marketers have started to realize that we can reach our audience in more than one way, not just shouting out our message. All of a sudden marketers...
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5 Reasons Why Influencer Marketing Should Be At the Heart of Your Marketing Strategy
Influencer marketing has always been a topic of broad scope. For any given brand, influencers – and there are many different kinds – operate across a range...
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4 Signs That Uber Hasn’t Defined Their Brand Values
Brand values are inextricably bound to brand identity, which is defined as "the way a brand wants its consumers to perceive its brand." Brand identity and...
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Should The #CosbyMeme Social Media Disaster Worry Brands?
Corporate America got another great case study this week in how not to drum up post-scandal goodwill on social media thanks to a huge blunder by the marketing...
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Cause Marketing: 3 Best Practices For Brands Supporting Good Causes
Lately, a number of brands have announced partnerships with charitable organizations and it’s no wonder: Research abounds (e.g., this study) demonstrating...
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Google Fights Piracy, But Users May Ultimately Lose
If it isn't requests from the EUs controversial "right to be forgotten" ruling, then it's algorithm updates targeting content piracy. Last week we saw the...
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What Brands Can Learn From The Toronto Raptors No. 1 Fan
Nav Bhatia, the Toronto Raptors’ official Superfan, is a big proponent of utilizing extreme fandom as a cheap marketing tool. He also advocates reaching out...
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