A Winning Formula For Online Reputation Management
As marketers, we're ensuring that the perception, and therefore the online reputation, of a brand and its products is as positive as possible. Is your brand doing its best on all fronts...
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Brand Under Attack: 2 Must-Read Online Reputation Management Case Studies
Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir Interactive a couple of years...
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Canada’s Best Loved Brand: How Tim Hortons Won Canadian Hearts & Minds
Few brands are as respected and genuinely appreciated by their consumers as Tim Hortons are by the Canadians public. The brand provides a fantastic example...
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