6 new ways to think about optimizing for voice search
Voice search, which, by some estimates, will account for half of all searches by 2020, is still somewhat new – Alexa, after all, didn’t come out until 2015 – and so optimization tips...
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Future of search is pervasive, predictive and proactive, says Bing
The search landscape has long been dominated by Google. But as that landscape continues to evolve, Bing believes there are some key step changes that will impact the way we market ourselves...
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How to capitalize on ‘how to’ searches
Google recently revealed its most popular "how to" searches, underscoring one important way consumers use the search engine to find what they need – and...
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How to optimize for non-traditional search engines like Amazon and YouTube
When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and...
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15 ways marketers can optimize for visual search
Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers...
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7 SEO Metrics That Every Marketer Should Pay Attention To
In digital we are obsessed with measurement and data; there are hundreds of ways to collect stats on how websites perform and how users are interacting with...
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6 takeaways from a June 25 algorithm update post-mortem
Reports say there was likely a significant Google algorithm update on June 25, primarily targeting sites ranking in positions 6 to 10 and impacting the food...
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15 secrets to creating the perfect meta descriptions
With the closing of open content directory DMOZ and Google recently coming out and saying meta descriptions are more important than ever, we reached out to...
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