What Project Owl Really Means For SEOs – And 6 Tips For Capitalizing On It
In April, Google detailed plans to provide users with “access to relevant information from the most reliable sources available” in its so-called Project Owl, which includes changes in...
By 0 comments
10 Ways to Optimise Your SERP
You probably spend a lot of time perfecting your homepage. Optimising the page title, improving call-to-actions and checking that the copy correctly aligns with your user personas are all...
By 
How do you rank in an answer box?
Answer boxes, sometimes known as position zero, are a golden goose when it comes to SERP real estate. There are three main types of answer boxes: tables, lists and paragraphs. Many experts argue that being included in...
By 
How AI will impact content discovery and ad placements
As search engines like Google, Bing, Facebook and Pinterest increasingly use artificial intelligence (AI) to surface the most relevant content and ensure...
By 
How can hotels stand out in local SEO?
Local SEO has grown in importance over the last few years and I’ve seen this no better exemplified than in hotel marketing. Local SEO seems pretty...
By 
The Ultimate Guide to SEO in 2017: 45 Insiders on the Future of Search
The SEO industry – and marketing overall, really – has no shortage of buzzwords. And as we kick off a new year, the odds are mobile-first and AMP will...
By 
4 outdated linkbuilding techniques that SEOs should stop using for good
As I oversee most new client pitches at Hallam, I am often privy to information from clients who have been approached by other SEOs, including details of the...
By 
Why testing is more important than ever in SEO
Thanks to the updates we’ve seen in 2016, there’s a whole new layer of complexity in search. And that means testing – and tracking – are more important...
By