The art and science of increasing organic traffic
It’s often said that digital marketing is part art, part science. This is particularly true of SEO, which is why I think it is one of my big passions within digital marketing. Of course...
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Why Even Experienced SEOs Should Use Checklists
Do you use checklists when working on SEO campaigns or when auditing a site? Or do you figure that checklists are for beginners and you’ll be fine as you’ve done this plenty of times...
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What can SEO agencies learn from in-house teams?
It’s a longstanding point of debate in the SEO world; what are the advantages/disadvantages of doing SEO in-house as opposed to outsourcing to a specialist...
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Does Dark SEO still exist? Black hats, dead links, and tricks from the grave…
Do black hat SEO tactics still exist in our industry? Are they on the decline? Will they eventually die out? Or are they like cockroaches and Cher? Are...
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Solving ranking flux and keyword cannibalization to grow traffic
For large or complex websites, it’s not uncommon for keyword rankings to behave erratically. Positions can drop, switch, and hop between pages...
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The Ultimate Guide to Local SEO: 20 Tips From Basic to Advanced
Local SEO has had a resurgence of interest as of late, thanks in large part to Pokemon GO and our friends at Niantic. It’s certainly a heady...
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Gawker.com shutdown to result in 2.24 million lost US organic search traffic, $3.93 million in lost media value
Gawker.com is to cease operations after 13 years of operations. The site was recently subject to a 140 million dollar lawsuit, which culminated in the...
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Interview: Sam Hurley on why SEO is the flour in the digital marketing cake
On the importance of multi-channel marketing today… The customer journey has transformed – it is more complex than ever and marketing methods must shift...
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