3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach
By promoting the most relevant and engaging content with more refined targeting techniques and optimizing using insights about your audience, you can help ensure you're reaching your target...
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CVS Rebrands, Asks Customers to Share #OneGoodReason to Quit Tobacco
These days, it's critical for brands to communicate a clear vision of what the brand stands for, and to viewed as empathetic to consumers. This builds trust, loyalty, and ultimately allows...
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Converting Consumers On Social Networks: YouTube Tops Facebook, Google+, Twitter [Study]
Social media has traditionally been a difficult channel with which to attribute conversions and measure ROIs. However, recent studies have shed new light on...
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Walmart Rules Back to School, Earns Most Mentions on Facebook & Twitter
Social media marketing is an increasingly important part of consumer purchase funnels, and can be a powerful way to raise awareness during crucial seasons of...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement [Study]
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social...
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Data-Driven Social Posts Deliver 91% Greater Reach, 25% Greater Engagement
Social media marketing can play an important part in many brands' consumer purchase funnels. How can brands utilize data to direct and optimize their social...
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