What Google+ Has Taught Brands About The Power Of Subject-Matter Experts
As the Internet evolves it is becoming more about people connecting to people, and less about people connecting to web pages. How people share and engage with content is an indication of...
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5 Pinterest Marketing Pro Tips For Brands
On Pinterest, consumers are planning their lives and looking toward the future, which makes for a compelling marketing opportunity. Pinterest offers brands several opportunities to reach...
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Check Out Snickers’ Brilliant ‘You’re Not You’ Tweet To Jeremy Clarkson
Increasingly, brands are trying to insert themselves into the conversations happening around trending topics. Smart brands now recognize the value of engaging...
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Finance Brands & Social Media: Consumers Expect More
Most consumer-facing brands and businesses recognize the value of social media in 2015. While many appreciate the intrinsic value that the channel can...
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10 Remarkable Influencer Marketing Facts
While Meryl Streep and Robert Redford may epitomize celebrity to consumers of certain generations, this notion is wildly outdated to Millennials and Generation Z. The celebrity spokesperson of yore is already being...
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From Social Presence To Social Selling: 5 Tips For Making The Leap
Consumers rarely first learn about your brand from your website. Instead they tend to hear about it from their friends, both offline and online, and the...
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3 Ways To Prepare For A Social Media Brand Crisis
All brands at some point will go through a crisis (or several of them) and it’s inevitable that your brand’s social media will play some part in it. From...
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Facebook Marketing Essentials For Brands
Every day, brands are seizing moments to reach consumers on Facebook, the largest social network in the world. Brands are connecting with, engaging, and persuading consumers at critical moments to further business...
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