What Google Analytics Can Tell You About Your Facebook Strategy
With more than 890 million people using Facebook on a daily basis, its importance to brands and marketers is obvious. Getting hundreds of Likes on a company photo can help develop brand...
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Brands Leverage ‘Better Call Saul’ Premiere
Consumer excitement surrounding AMC’s "Breaking Bad" prequel "Better Call Saul" hasn’t gone unnoticed. Brands with legit ties to the series, such as those with cameos in the pilot...
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Introducing The Facebook Marketing Strategy Guide
Facebook is a key platform for brands looking to reach consumers throughout their decision journey. Do you have all the data and insights you need for a...
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7 Ways To Get Real Value From Your Company’s Facebook Presence
Many businesses feel that having a Facebook presence is a must these days. After all, every business is on Facebook, right? However, not all businesses manage...
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Pinterest Searches For More Male Users
Most of Pinterest's user base is female. But the image bookmarking site says more men are using Pinterest. In an effort keep its male users active and attract even more men to the site, Pinterest has updated its search...
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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base
Building relationships fosters brand loyalty, important because a repeat customer spends 67 percent more than a new one (BIA/Kelsey). Building loyalists is...
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#Deflategate Becomes A Super Bowl Dry Run For Real-Time Marketers
Brands prepping for their 2015 real-time Oreo moment in the Super Bowl got an early treat in the form of #Deflategate, the hashtag spurred by the controversy...
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Getting To Know Your Audience Using Facebook Search
Being visible on Facebook is increasingly getting more difficult for brands. Facebook's new algorithms identify and suppress "less valuable" posts brands...
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