Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions
A flurry of articles have been written in recent weeks about the usage (or otherwise) of social media by that notoriously fickle demographic: teenagers. Given the amount of conflicting...
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10 Facebook Content Marketing Dos & Don’ts For Brands
According to Facebook, the goal of its News Feed is (and always has been) to “show people the things they want to see.” Over the course of last year, Facebook took feedback from its...
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10 Exceptional Examples Of Brand Communities
For all consumer-facing businesses, a prevalent, engaged brand community is the ultimate asset. Research has shown that branded communities not only drive...
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5 Ridiculously Powerful Facebook Ad Targeting Strategies
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting...
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Mastering Facebook Images To Increase Consumer Engagement
Images on Facebook are a superb way to connect to your consumers. Images are in the sweet spot of social content; more engaging than text and more...
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6 Ways Brands Can Maximize Facebook Organic Reach
Facebook is rolling out changes to its news feed algorithm in a bid to reduce "overly promotional" posts. The changes followed a user survey that revealed...
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How Can Brands Turn Consumer Complaints Into Compliments On Social Media?
A report by VB Insight has revealed that modern consumers complain about brands an astonishing 879 million times a year on Facebook, Twitter, and other social...
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4 Standout Facebook Marketing Campaigns Of 2014
From interactive Facebook apps to coupons done right, brands testing the ROI of Facebook marketing campaigns had something to post about in...
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