7 Most Successful Social Media Campaigns Of 2014
Brands, from fast food chains to luxury fashion lines, pushed the boundaries of social media to score the year's biggest wins in creating awareness and building a loyal...
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5 Best Viral Marketing Campaigns Of 2014
Celebrity selfies, intimate strangers, and an unpredictable penchant for getting wet set new records for viral viewing and sharing in 2014. You can't plan on hitting the viral marketing campaign jackpot, but you can hope to implement some of...
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20th Century Fox Promotes ‘Taken 3’ With A Particular Set of Digital Initiatives
The movie brand is getting a lot of mileage out of a well-known Liam Neeson line in a series of digital initiatives to promote the upcoming film. Film...
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Live Tweeting Events: 8 Tips For Brands
Brands that live tweet during big TV events enjoy higher consumer engagement. And, in order to fully capitalize upon the opportunity, experts say brands should, in part, plan ahead, enhance the content and review their...
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Auto Trader UK Builds Consumer Excitement Using Legos As The Driver
In a campaign that leverages multiple social media profiles, aims to engage hundreds of thousands of target consumers, and weaves in the pop culture icon Lego...
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Unlocking The Power Of LinkedIn As A Research Tool For Your Content
LinkedIn is an extremely valuable resource of information on your target audience. The best way to get information on the content you should be creating for...
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Using LinkedIn To Build Your Personal Brand
Linkedin might be even more suitable for personal branding than it is for business branding, but the two can very well be combined. Whether you have thousands...
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Social Influencers Stay Free At This Hotel
Stockholm's Nordic Light Hotel have set a new digital marketing precedent in the hotel sector. Social media influencers are being offered a substantial...
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