LinkedIn As A Branding Tool: How Brands Can Reach Their Full Potential
Linkedin has many purposes. As discussed in Harnessing The Full Potential Of LinkedIn As A Connection Tool, LinkedIn started as an online resume tool, but it has evolved into a connection...
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Brands Miss Opportunities To Connect With Consumers Via ‘Dark Social’
New research, which says it sought to provide a comprehensive picture of online data sharing habits across all social networks and messaging platforms, finds an untapped opportunity for...
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Will 2015 Be The Year Of Branded Social Communities?
Facebook has announced that, as of January 2015, users will see a significantly less promotional posts in their feeds. It puts a huge dent into the plans of...
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Social Media Marketing Trends 2015: Insights & Predictions From 19 Experts
While social media is constantly evolving, one thing remains unchanged as 2015 approaches: at its core, social media is all about having a two-way...
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Pinterest Marketing: 3 Opportunities To Grow Visibility, Engagement, Sales
Winter is coming. And one of the channels brands will be looking to leverage to raise awareness over the holiday shopping season will be social shopping....
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6 Ways Brands Can Find Instagram Success
Eighty-six percent of the top global brands (as ranked by Interbrand) now have Instagram accounts, with marketers looking to reach some 200 million monthly active users on the site, according to the...
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Pin & Win: Why Brands Should Invest In A Pinterest Strategy
If you’re a retail brand seeking to boost your social media presence and online relevance, you need to optimize your sites for Pinterest users, invest in...
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Mercedes Is Using Instagram To Woo Generation Y
The Kardashians, the Hiltons and the like might be notable exceptions, but the average young consumer is probably not the first to come to mind as the ideal...
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