A Strategic Social Media Marketing Plan Puts Consumers First
Your audience is on social media. They are right there in front of you. Chances are they could already be talking about your brand or looking for your products or services online. You need...
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Digital Shopping Behavior Report: Is Social Media Overrated?
The development and evolution of digital shopping has already affected the way consumers are shopping for goods and services, and there is no sign of this letting up in 2014. A Capgemini...
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12 Amazing Twitter Stats Visualized
For many marketers, Twitter is identifiable as one of the most important social media platforms on which brands can build connections with consumers. With the number of brand followers growing 43 percent in 2013, the...
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Grocery Shopping Online: Digital Circulars, Facebook Convince Consumers To Buy
Everyone shops for groceries. It's unique as a market in that the target market encompasses people from all kinds of demographics and social strata. It also...
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Social Login Adoption By Consumers ‘Exploding’ [Survey]
Brands should implement social logins on their websites and apps to cater to growing consumer desire for convenience and transparency, which is driven in part...
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Applebee’s Wins Army of #Fantographers On Instagram
A big challenge for consumer-facing brands today is tying together their social media channel outputs, user-generated content, and content marketing campaigns....
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Pinterest Adds Conversion Tracking, Audience Targeting to Promoted Pins
A few select Pinterest advertisers have gained access to some powerful new tools that let brands target existing customers on the image-sharing network and...
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Pinterest Adds Conversion Tracking, Audience Targeting to Promoted Pins
A few select Pinterest advertisers have gained access to some powerful new tools that let brands target existing customers on the image-sharing network and...
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