Marketing To Fanatics The Manchester United Way
Matt Scammell, Associate Global Sponsorship Sales Director at Manchester United, gave a talk a Dreamforce 2014 about the development of CRM initiatives at the football club. Highlighting...
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75% of Brands Will Implement Big Data Analytics, Data-Driven Marketing Within Two Years
A survey conducted by Econsultancy and Teradata of 400 senior marketers has revealed that data driven analytics and marketing will be a top priority for brands in the coming months and...
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How To Thrive In The Age Of Inconveniently Complicated Consumers
A good look at your website analytics or a chat with your Consumer Intelligence team, if you’re lucky enough to have one, will tell you that your customers...
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Is Your Marketing Agency Blinding You With Analytical Reports?
The vast majority of companies use a marketing agency to either complement, or supplement, their in-house marketing activities to fill knowledge or resource...
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5 Reasons Why Your Conversion Rate Optimization Efforts Are Failing
Does it seem that your conversion rate optimization efforts (CRO) aren’t exactly delivering the results you had planned? Do you even have a plan? While...
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Google Analytics Benchmarking Reports Return: Discover Areas To Grow Revenue
The ability to understand, track, and define user behavior is fundamental to understanding consumers, and momentology. Increasingly, the power of analytics...
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Real-Time Advertising: 4 Things CMOs Need To Know
Real-time advertising (RTA) has swept across the digital industry at a voracious speed. It has snagged around 28 percent of total UK display ad spend in the...
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