What Can Video Marketers Learn from a Provincial Capital of Ancient Rome?
Sometimes you need to step back – way back – to get a different perspective on the challenges and opportunities facing marketers today. That’s how I recently discovered some strategic...
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Video Analytics: Views are dead, use these 3 metrics instead
The way things were… I started uploading videos to YouTube a decade ago. Back in August 2006, we only had a couple of metrics for measuring our success. One was views, which counted the...
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29 Things Millennials Love & Hate About Online Video
There is a ton of research about all the things that Millennials love and hate about online video. Why? Well, 18- to 34-year-old digital natives are one of the...
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10 Helpful Tips To Improve Your Video Content Quality
These 10 tips will help improve the quality of your video marketing content and ensure that your brand is viisible and persuasive in the moments that really...
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2016 Video Marketing Trends: Insights & Predictions From 16 Experts
2015 was a busy year in video marketing. In July, YouTube announced that 400 hours of video were being uploaded to the site every minute. In November, Facebook...
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What Are Micro-Moments & How Do They Change Your Video Marketing Strategy?
According to Google, mobile devices – particularly smartphones – have forever changed the way our customers live. It’s also fractured the consumer...
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Why Did Quiznos’ Burning Man Parody Video Get 2.1 Million Views?
Quiznos ignited headlines with its Burning Man parody video. So why the Quiznos parody is getting so many views, likes, comments, and shares? If you...
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Why Brands Are Flocking To Unboxing Videos
Disney recently hosted an 18-hour unboxing video marathon to promote their new range of "Star Wars: The Force Awakens" toys. Taking place on YouTube, the...
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